The Deloitte Consumer Review, conducted in 2015, stated that over 50% of consumers were intrigued by the idea of customizable products, with the majority wanting to be heavily involved in the full production process. With the mass production method, not only being more effective in mass selling, but also cheaper to produce, why would companies want to give consumers the option to personalize or customize products.

It is unsurprising that there is nearly a 50/50 split between consumers who want personalized goods and consumers who just want standard goods. The benefits of standard goods are very clear, they are cheaper to purchase, more readily available and require ‘no’ effort from the consumer. Whereas personalized or customized goods seemingly have more negatives than positives, being more expensive, less consistently produced and not always readily available to name a few. However, the major positives could be seen as invaluable to consumers, that being, authenticity and uniqueness.

The benefits for companies providing these services can also be seen as invaluable, being an increased sense of customer appeal and brand loyalty. Customer appeal is created and enhanced by having more options that consumers can delve into, by making a product that truly reflects their own persona or brand. And by ensuring that the consumer is constantly able to give input, and the brand tailors to their every need, the consumer is bound to continue their relationship with the brand, creating brand loyalty.

Whether its business orientated or just some self-indulgence, there is guaranteed to be something that Waad can offer you. And the possibilities are seemingly limitless, with Waad offering Silicone USB Flash Drives, Key Chains, Shopping Bags, Mouse Pads, Boxes, Leather Products, Logos and so much more that can be customized and personalized to your desires. Waad doesn’t give up anything either, where other brands that offer customizable products might. Quality is guaranteed, alongside a variety of materials to choose from, extending the options even more.

There are many ways to be yourself, Waad just gives you another alternative to do so. It is so important nowadays to be yourself. In such a fast-moving world, we sometimes lose ourselves, to try and gain something else. Perhaps we’re following a new trend or trying to please others, but it’s all short-term, with no real meaning.

Invest in something long-term. Invest in something meaningful. Invest in yourself!